Since I started working in tech, one goal that kept coming up was workflow automation. Whether automating a report or setting up retraining pipelines for machine learning models, the idea was always the same: do less manual work and get more consistent results.
But automation isn’t just for analytics. RevOps teams want to streamline processes to drive revenue and efficiency. Marketing needs their CRM to play nicely with other tools. And operations teams? Many are still trying to replace the fragile Excel workflows they’ve been managing for over a decade.
So, how do you actually automate a workflow to reduce errors, cut costs, and save time?And with so many tools on the market, which ones are actually worth using?
That’s exactly what we’ll cover in this article, from planning and evaluating what to automate to picking the right tools for the job.
Before diving into tools,or even the task itself, you need to clearly define what you want to automate. That upfront clarity makes it easier to build a workflow that’s understandable, maintainable, and actually useful. It also helps you choose the right tools and avoid overcomplicating things.
To set the stage, let’s look at a few common types of automation. Understanding where your task fits will make planning and execution a lot smoother.
There’s no one-size-fits-all approach to automation. Depending on your team and goals, the use case might range from machine learning maintenance to RevOps efficiency. Below are a few common types of automation to consider:
Machine Learning Model Retraining: Build pipelines that automatically retrain models as new data comes in, keeping predictive systems accurate and up-to-date.
Customer Service Automation: Chatbots and virtual assistants can handle routine inquiries, provide 24/7 support, and escalate complex issues to human agents, reducing wait times and improving the customer experience.
ETL and Data Pipeline Automation: Automate the extraction, transformation, and loading of data from multiple sources to streamline processing. From there you are often loading the data into a data warehouse or lakehouse.
RevOps Automation: Automate lead scoring, customer segmentation, and other sales/marketing workflows to increase efficiency and drive revenue.
Financial Process Automation: Automate tasks like invoice processing, expense approvals, and compliance reporting. Robotic Process Automation (RPA) in finance can reduce manual errors and improve auditability.
Supply Chain and Logistics: Track orders, manage inventory, and schedule shipments using automation. With IoT integrations, you can also monitor warehouse equipment and predict maintenance needs in real time.
Once you know the type of workflow you want to automate, it’s time to create a plan.
Your plan should cover:
The goal: What are you trying to automate, and why?
The business case: What’s the impact or value?
The benefits and tradeoffs: Automation isn’t magic; be honest about the pros and con.
The logic and steps: Outline how the process works so it’s easier to translate into an actual workflow later.
That’s really it. But surprisingly, a lot of people skip this step, especially the last one. Taking the time to write out your logic is like outlining an essay: it helps you spot gaps, simplify complexity, and avoid building something that’s over-engineered or hard to maintain.
It doesn’t take long, and it’ll save time (and headaches) later.
Just because you can automate something doesn’t mean you should. Think of the Rube Goldberg machines you might have built in school, sometimes automation adds more complexity than value.
Here’s a quick breakdown of the pros and cons of automating a task, whether you’re using code or no-code tools.
Pros:
Efficiency and Speed: Automates repetitive tasks quickly and consistently.
Scalability: Handles growing workloads without a proportional increase in cost or effort.
Minimized Error-Related Expenses: Reduces manual mistakes, which means lower costs related to corrections, reworks, or compliance issues.
Cost Savings: Cuts down on labor and rework.
Cons:
Added Complexity: Can over-engineer what was once a simple task.
Upfront and Maintenance Costs: Requires investment in setup and upkeep.
Less Flexibility and Oversight: Lacks human judgment and may not adapt well to unexpected scenarios.
Security Risks: Sensitive data handling can open up compliance and security concerns.
Automation isn’t always the answer. Too often, teams jump into building workflows without asking if automation actually makes sense. Before you commit, it’s worth stepping back to weigh a few key considerations:
Cost-Benefit Analysis: Weigh the upfront and ongoing costs of automation versus the efficiency or accuracy gains you expect. If the ROI isn’t clear, it might not be worth it.
Task Complexity: Repetitive, rule-based tasks are great candidates for automation. If a task requires human intuition or creative problem-solving, automation might fall short, or require a hybrid approach.
Risk Management: Consider what could go wrong, such as system failures or security vulnerabilities, and plan for adequate oversight and backup procedures.
Hybrid Approaches: Sometimes, the best solution isn’t fully automated. Mixing automation and human oversight can give you the best of both worlds, speed and reliability with flexibility built in.
Once you’ve decided to automate a workflow, the next step is choosing the right tool for the job.
For many engineers, the go-to solution is code. Python, for example, is flexible, powerful, and widely used for automation. (I’ve even written an article about automating PDF extraction with Python, and the challenges you will run into when doing so.)
But not every team wants to code from scratch. Drag-and-drop tools, pre-built connectors, and low-code platforms can make it easier to get up and running quickly.